Skip to main content

Postcard Spotlight: The Birth of the Sears Tower

This unique postcard shows an image of the Sears Tower before it was built. The image of the Sears Tower appears to be computer and/or artistically generated, and the building does not have its iconic flashing twin antennas. The Sears tower was built in 1973 and was the world’s tallest building for over a decade. The official name of the tower today is Willis Tower. This happens to be one of my favorite postcards.



 The back of this postcard indicates that it was released by Aero Distributing Co., Evanston, and was published by Curteichcolor 3 -D Natural Color Reproduction. The postcard also reads that the tower will be 110 stories tall and house 8,000 tenants with 7,000 Sears employees. 

Comments

Popular posts from this blog

Lost Souls on Chicago's Forgotten Suicide Bridge

On this postcard, the bridge is called Suicide Bridge instead of its official name High Bridge. Postcard publication is unknown.  A tall pedestrian bridge that was built over the Lincoln Park Lagoon in 1894 was later dubbed “Suicide Bridge” after the structure became a popular place for people to take their own lives . It is believed that about 100 people jumped off of the bridge during its 25 years. Located south of Fullerton and east of Lincoln Park Zoo near Webster Avenue (originally called Asylum Place), High Bridge allowed pedestrians to cross from Lincoln Park to the lakefront. At 75 feet--or four stories--tall, the bridge was built high enough to allow sailboats to pass underneath. It was so high that people standing on the bridge on a clear day could see as far as the stockyards, Jackson Park, and the steel mills.   High Bridge was featured in a chase scene in the 1916 film Cousin Jim . The stuntman hired to jump off the bridge refused to do it because he thought

Marshall Field's at Christmas

  The aisle on the first floor of the State Street store is 358 feet long. Postcard publisher is unknown.  Many Chicagoans continue to miss visiting Marshall Field’s during the holiday season. Just talking about the famed Christmas windows and holiday decorations brings about memories of the department store’s glory days. Many of us can recall the strong smell of perfume that would greet visitors upon entering the flagship State Street store, along with the huge white Romanesque columns decorated with Christmas fare on the first floor. The real fun, however, was taking the elevator to the 7 th floor to get a glimpse of the giant Christmas tree inside the Walnut Room restaurant. The best place to view the tree was one floor up on a balcony area. Christmas decorations on the first floor. Postcard publisher is unknown.  Frango mint chocolates were piled high in various areas throughout the store, and many visitors couldn’t resist buying a box. Frango chocolates were once made in a kitc

Putting the “Toddle” Back in “That Toddling Town”

  Postcard designed and sold by appshop. The “toddle” was a jazz dance step that became popular across the nation just in time for the Roaring Twenties. And Chicago became known as “that toddling town” thanks to the lyrics of Fred Fisher’s 1922 song “Chicago (That Toddling Town).” While many still know Frank Sinatra’s famous cover version of that song, the dance step has largely been forgotten. In a 1921 South Bend News-Times article, dance teacher Arthur Murray describes the toddle as having the “delightful abandon so characteristic of everything American.” According to Murray, the toddle was similar to the shimmy but without the shoulder shakes. It also bore a resemblance to the fox trot but with an extra bounce added to the steps. Songwriter Fred Fisher was not the first to associate the toddle with Chicago. A variation of the toddle, which focused on movements of the hips rather than the feet, was called “the Chicago toddle” or simply “the Chicago.” In 1921, a print advertiseme